✦ Free 1-hour discovery call, every time

Financial advice that grows
with what matters.

We'll match you with three vetted UK financial advisers based on what you actually need. It takes about three minutes.

How it works
✦ ✦ ✦ Vetted advisers · Independent matching · Free to use
Potential matches
Top match
JG
James Grey
Financial Planner · London
Experience15 yrs
Min. assets£200k
SpecialismPensions
DK
David Kwon
Wealth · Manchester
Experience11 yrs
Min. assets£500k
SpecialismInvestments
SA
Sarah Aldridge
Tax & Estate · Bristol
Experience22 yrs
Min. assets£1M+
SpecialismTax & Estate
✦

Independently vetted

Every adviser is FCA-authorised and personally interviewed before joining the network. No pay-to-rank, no auto-listings.

✦

A free hour, every time

Every match comes with a free one-hour discovery call. It's a standard part of being in our network, not a bonus offer.

✦

We check back in

After your call we follow up to see how it went. If your match didn't fit, we'll find you another.

Only 8.6% of UK adults got regulated financial advice last year. Of those who did, 98% would recommend their adviser. The hard part isn't whether advice is worth it. The hard part is finding the right person.
FCA Financial Lives Survey 2024 · Royal LondonWhy we built Heirloom Advisers
How it works

Built around your situation.

In a sentence

Heirloom Advisers is a UK financial adviser matching service that pairs clients with up to three vetted, FCA-authorised advisers in approximately three minutes, based on a seven-question quiz covering your goals, situation, communication preferences, and location. Every match comes with a free one-hour discovery call with no obligation. The service is free for clients; Heirloom is paid a fixed referral fee by the adviser only when a match becomes a client relationship.

01

Tell us your situation

Seven quick questions about your money, your goals, and how you'd like to work with an adviser.

02

We match the right fit

We pick up to three advisers who fit what you've told us - based on their specialism, fees, and minimums.

03

Meet, on your terms

Book a free one-hour discovery call with whichever adviser appeals. Every adviser in our network offers this as standard - no obligation, no charge, no adviser pays us for better placement.

04

We check back in

After your discovery calls, we follow up to see how it went. If none of your matches felt right, we'll find you others. We only succeed when you do.

How we compare

Not all matching services are the same.

Most people start with a directory or a Google search. Here's how those compare to what we do.

Feature
Heirloom
Directories
Google search
Matched on fit, not pay
✓
—
—
Free 1-hour discovery call
Guaranteed
Varies
Varies
Vetted credentials
✓
Listed
You verify
Free to use
✓
Usually
✓
No pay-to-rank
✓
Common
Ads first
Tailored to your situation
✓
You filter
You filter
Personally interviewed
Every adviser
—
—
Follow-up after the call
✓
—
—
Vetted before they join
✓
—
—

Our promises to you.

Four things that hold true for every person we match - whoever you are and however much you've saved.

1-hour call
Every match comes with a free one-hour discovery call. No charge, no obligation, no pressure.
Vetted
Every adviser is personally interviewed before joining. We check credentials, regulatory history, and how they think about client relationships.
Free
You pay nothing to be matched. No card, no obligation, no upsell.
Unbiased
No adviser pays to appear higher. Matches are based on fit alone.
Frequently asked

Common questions.

Most other services are directories where advisers pay to be listed (and pay more to be listed higher). We're different - we look at what you've told us and find advisers who actually fit. Advisers can't pay us for better placement.
Yes, completely. The adviser pays us a flat referral fee, but only if you end up working with them. It doesn't change what you pay them, and it's the same across every adviser in our network - so we're not biased toward anyone. More on our pricing page.
Yes. Every adviser we work with is FCA authorised, either directly or as an appointed representative. We check that, plus their regulatory history, before they join us. You can double-check anyone on the FCA register.
Fee-only means the adviser is paid only by you - a flat fee, an hourly rate, or a percentage of what they manage for you - never by commissions from product providers. If fee-only matters to you, mention it on your discovery call and we can introduce you to advisers who work that way.
Three-ish minutes for the quiz. Your matches arrive by email shortly after. From there it's usually a few days to get a free one-hour discovery call booked.
A full hour with the adviser, free, no obligation. It's a chance for you to ask anything you want, see how they think, and decide whether you'd like to work together. Every adviser in our network offers this as standard - it's part of how we vet them.
Every adviser is personally interviewed by us before joining the network. We check FCA authorisation, regulatory history, qualifications, and fee transparency. We also want to understand how they actually work with clients - their approach, their philosophy, the kind of people they're best placed to help. Anyone with material adverse regulatory findings, opaque fee structures, or a "sales floor" mindset doesn't make it through.
Tell us, and we'll find you others. After every discovery call we check in to see how it went. If your match didn't fit, we'll send a different set of advisers. We only succeed when you do, so we'd rather get you to the right person on the second attempt than walk away from a bad first one.
Not at all. If none of your matches feel right, tell us and we'll send a different set, or you can just walk away. We'd rather you find the right person elsewhere than settle for someone who doesn't fit.
Only the advisers you've been matched to see your quiz answers, so they can prep for the first call. We don't sell your data and we don't share it with anyone outside that. Full details on our privacy page.
We can still help. Plenty of our advisers work with people earlier in the savings journey - we'll prioritise those without high minimums when we match you.

An adviser who actually listens.

Takes about three minutes. We never ask for payment details.

Question 1 of 7

What's the primary reason you're looking for an adviser?

Question 2 of 7

How much do you have in investable assets?

Question 3 of 7

What's your current life stage?

Question 4 of 7

How involved do you want to be in decisions?

Question 5 of 7

How do you prefer to meet?

We'll prioritise advisers who can work the way you like to. You can always change this later.

Question 2 of 7

What kind of mortgage advice do you need?

Question 3 of 7

Roughly what's the property value?

Question 4 of 7

What's your employment situation?

Question 5 of 7

When are you hoping to complete?

A rough timeline helps us prioritise advisers with capacity to act quickly if you need it.

Question 6 of 7

What's your postcode?

Final step

Where should we send your matches?

🔒 We'll only use these details to send your matches and arrange introductions. No spam, no sharing with anyone outside your matched advisers. See our privacy policy.

✓

You're matched.

We're preparing three adviser introductions tailored to you. Expect an email within the hour.

How it works